Become a Brand Media Specialist:

In this course you will learn how rewards shape human behavior, based on 25 years of incentive research using non-cash rewards and brands as a means of communication. You will learn which types of rewards are most effective in driving results in different situations and among different types of employees and other stakeholders. The instructors also explain the CANE and PIBI models of incentives and engagement and offer a Design Decision Grid tool for your continued reference and use. Pass all the tests in the course to get your Brand Media Specialist designation.

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