The problem with trade shows today is the disconnect between organizers, attendees and exhibitors – each seeks something different and no one really gets what they want. Trade shows must evolve to emphasize Content, Community and Connection? But we need massive change. We have to eliminate barriers and reimagine the artificial separation of speakers, providers and exhibitors. A new approach emphasizing genuine content is required. Join industry veteran Bob Hughes and Allan Schweyer as they discuss trade show engagement 2.0.