Welcome to the 6th module in our course: Channel Partner Engagement. This module leverages an original webinar the EEA conducted in 2012 with experts Rodger Stotz and Craig DeWolf. The session was recorded several years ago, the audio is slightly corrupted in a few places, we apologize in advance. However, the information in this module is valuable and rare, so please listen carefully, we’re sure you’ll enjoy it.
You’ll gain a better understanding of channel partner engagement
What it is?
How do you create it?
Why is it important, especially in the context of enterprise engagement?